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We were asked to create a brand and design a new website for the Ride Free Collective.
The Ride Free Collective hold mountain biking events for women, trans, non binary people. Their aim is to encourage more to go outdoors, to support mental and emotional growth and skills-based development through their events and workshops.
Profits from paid gatherings such as their Ride Free Festivals are used to Pay it Forward, funding free community events to those who would not normally have access to cycling events.
Ride Free and ourselves wanted something different, something funky and decided to reach out and collaborate with Si Omer… a good friend since our Uni days. Si is a New Zealand based street artist – Cracked Ink has worked all over the world, and creates the most amazing artwork.
Si created the mascots, Mabel and Rae along with other various funky illustrations which we absolutely love! We used these creations throughout the website design and some marketing materials for Ride Frees recent events.
